What this means is that they buy domains and hosting in bulk and resell using their own names.
Why then should I not buy directly from the global giants?
Well, while buying from the global web hosting giants has a number of pros, buying from the local companies still retains a number of benefits, among them physical contact when necessary.
You can easily call them for technical assistance and queries when necessary.
Infact, most businesses prefer hosing with local companies.
Local hosting companies can provide a personal touch when it comes to customer service. One phone call connects the small business owner to a person instead of an automated phone tree.
Website owners should know that a locally hosted website loads approximately three times faster than hosting the website with an international Web hosting company, because the site visitors are physically closer to the website data center.
Customers save time because they are able to load the website at a faster pace in their browsers. This makes it easier for prospective buyers to find what they are looking for more efficiently. Satisfied customers will return to the website more frequently. Search engines such as Google often use geographic location of site as a ranking factor.
Better Search Result Rankings
When you have a local business, if you host your site in your area, it could significantly boost your Google rankings.
According to Google themselves, they use your web server’s IP address as a clue to their understanding of your content.
Think about it. How many times have you searched for a specific service, and many of the top results were for companies nearby — even though you didn’t specify your region?
If you choose a local web hosting company, your business could benefit from these same search engine optimization (SEO) advantages.
Again, local domain extensions such as .co.ke, .ke, .sc.ke can only be obtained from web hosting companies in Kenya.